Sun Awareness Month 2026
Every May, the CDA leads Sun Awareness Month, a national campaign dedicated to raising awareness about sun protection, early detection of skin cancer, and the importance of shade and sun-safe behaviours.
With skin cancer rates continuing to rise across Canada, prevention and early detection remain more important than ever. Simple sun-safe habits can significantly reduce long-term risk.
This year, Sun Awareness Month focuses on a growing and concerning trend among younger Canadians, tanning behaviours and the disconnect between awareness of risk and real-world behaviour.
Gen Z Tanning Behaviours & Risk Perception
While most young Canadians are aware that UV exposure increases the risk of skin cancer, new national survey data conducted by Ipsos on behalf of the CDA shows that nearly 4 in 10 Gen Z still intentionally tan.
This year’s campaign explores:
- Why tanning continues to appeal to Gen Z
- The influence of social media, appearance, and peer norms
- The gap between skincare habits and effective sun protection
Through real stories, expert insights, and Gen Z voices, the campaign aims to better understand behaviours and shift perceptions around tanning and sun safety.
National Gen Z Tanning Behaviour Survey Highlights
Despite high awareness of skin cancer risks, tanning behaviours remain common among younger Canadians.
Indoor Tanning Isn’t Pretty
As part of this year’s campaign, the CDA invited Gen Z participants to share their honest reactions to the organization’s Indoor Tanning Isn’t Pretty video.
The video uses exaggerated comparisons to highlight the harm caused by intentional skin damage. Participants’ real-time reactions provide insight into how younger Canadians interpret tanning messages and whether confronting visuals can influence perceptions around tanning and UV exposure.
Gen Z Reacts to Tanning
Reaction Videos
Indoor Tanning Isn’t Pretty
Gen Z Questions Answered: Sun Safety Q&A
We asked young Canadians to submit their most pressing questions about tanning, sunscreen, and sun safety and certified dermatologists answered.
Topics include:
- Self-tanners and active skincare use
- Safety of frequent self-tanning
- How much sun exposure is too much
- Whether a single sunburn can increase long-term risk
Key Awareness Days
National Check Your Skin Day (Sunday, May 2)
A young Canadian melanoma patient shares their story and visits their dermatologist for a skin cancer exam, encouraging regular self-checks and early detection.
World Melanoma Day (Monday, May 4)
Rachel shares her experience being diagnosed with melanoma at just 19 years old, reminding young Canadians that skin cancer can affect anyone, regardless of age.
Patient Stories
Real experiences bring the risks of skin cancer into focus.
Across Canada, patients living with skin conditions and those who have faced a skin cancer diagnosis have experienced life-changing care thanks to the expertise of Canada’s certified dermatologists. Their stories highlight the vital role dermatologists play in diagnosing, treating, and improving lives. They also underscore the need for finding practical, long-term solutions that can ensure timely access to dermatologic care.
Members in the News
CDA member dermatologists and experts continue to raise awareness about sun safety and skin cancer prevention through national media interviews and public education initiatives.
Media Inquiries
View the full Sun Awareness Month press release here.
Certified dermatologists are available throughout May for media interviews on: Sun safety and skin cancer prevention, Gen Z tanning behaviours and misinformation, and Prevention and early detection
To arrange an interview or request survey data, please contact: media@dermatology.ca
Stay Tuned
Campaign resources and creative assets will be added throughout the month.
Follow us on social media and join the conversation using #SunAwarenessMonth #BeSunSafe.
